Ethics: Your Brand Differentiation Force

"Compassion, in which all ethics must take root, can only attain its full breadth and depth if it embraces all living creatures and does not limit itself to mankind." Albert Schweitzer

As entrepreneurs, we have witnessed far too many companies work diligently for years to build great success only to lose it all in a matter of a few moments.

If French Nobel Prize winning author, journalist and philosopher, Camus put it right, human beings, through their own consciousness, create their own values and determine a meaning to their life.

This meaning begins with our personal fundamentals, values and ethics. This is the foundation for a solid brand and reputation in the business space. If you want your brand to be respected, taken seriously, referred and enjoy long term success, deeply embedded business ethics must be your priority. In fact, your moral compass must remain set to how your business ethically functions and collaborates with its distinct target audience and beyond. That is our focus on this edition of, “The Strategist Radio LIVE.”

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