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How to Increase the Lifetime Value of Every Customer

  • Broadcast in Entrepreneur
The Strategist

The Strategist


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All too often, business owners focus exclusively on making that first sale. If this is your philosophy, you may quickly want to change your tune. In fact, "customer come back" must be an essential aspect relative to your inbound marketing approach. Did you know that a  customer retention rate of 5% can increase profits by 25%?  According to Harvard Business School, higher profits could actually soar to as high as 95%. How then, might you go about increasing the lifetime value of every buyer? That is our focus on this edition of, “The Strategist Radio LIVE.”


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