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7-Step Strategy: How to Write a Killer Press Release

  • Broadcast in Entrepreneur
The Strategist

The Strategist


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A press release, also commonly referred to a news release, press statement, video release, or media release is defined as a written or recorded communication that is addressed to the news media for the purpose of announcing something seemingly newsworthy. A press release benefits a business by providing a vehicle to obtain earned media by press agencies in contrast with that of paid advertising.

In order to be taken seriously by media outlets and to maximize the potential of having your release picked up for distribution, you must craft and deliver your press communication under very specific format guidelines.

What are these specific format guidelines? That is our focus on this edition of, “The Strategist Radio LIVE.”