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As an entrepreneur have you experienced that warm, tingly feeling when you realize that you have concocted a brilliant idea that could revolutionize an industry and trigger a meaningful impact that could well land you a fortune?
Could it be that the only thing blocking your message is your lack of product message clarity (integrated marketing communications) and persuasiveness with which your idea is defined, expressed, or explained.
What strategy must you consider in order to overcome such an obstacle when pitching your product or service to your target market? That is our focus on this edition of, “The Strategist Radio LIVE.”
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