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Email is an extremely effective to means to communicate with prospects and your customers. When done right, email can evolve the conversation, earn trust, and ultimately help you earn more business. That stated, email also has the potential of being really annoying. If done wrong, you are liable to lose your list of prospects before long. And as any good marketer knows, the last thing you want to do is drive your prospects and customers away. That is our focus on this edition of, “The Strategist Radio LIVE.”