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Idea-to-Action: International Marketing Strategy

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The Strategist

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The culmination of an international marketing program is the development of a plan of action to succeed in potential international markets. The planning process is complex and can mean the difference between success and failure for a product or service launch. While there are similarities when comparing the development of a domestic marketing plan and an international one, there are also differences you must be aware of. That is our focus on this edition of, “The Strategist.”

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