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How to Differentiate Your Brand

  • Broadcast in Entrepreneur
The Strategist

The Strategist


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In business, knowing who your competitors are teamed with understanding their core competencies, strengths, weaknesses, gives you and your brand a significant market advantage relative to product positioning. Knowing how to develop and implement your differentiation strategy will help your brand strive toward attaining a competitive advantage over your competition in minds and hearts of consumers and your distinct target market (audience). That is our focus on this edition of, “The Strategist.”