Navigating Change  

Recently I had a conversation with a business owner. We were on the topic of social online networks.  She said that she just didn't "get" social online networks and how it could be used in her business.  This is so very common; unfortunately, many business owners stop there and do nothing to find out. 

This is costing many business owners millions.   Socialnomics.net recently put together an eye-opening video that should get the business owner who hasn't learned about social media rethinking their strategy - and, now!   The video contains fascinating statistics.  While radio took 38 years to reach 50 million users and TV took 13 years, the internet took only 4 years.  And you know how long it took to add 10 million users to Facebook? 9 months.   10 million people.  That's a lot of people in a very short period of time.

It might surprise you to learn that the fastest segment on FaceBook is 55-65 year old women and if your company offers services to that demographic, why wouldn't you learn how to navigate that environment? 

Social online networks are here to stay and it is imperative that all business owners (new or existing) learn how to navigate these social online networks.  Unfortunately, many entrepreneurs then use outdated selling techniques in this new medium and wonder why they aren't getting the results they should be getting.  Wise entrepreneurs learn new techniques for this new media.  They realize that:

1.  They need to establish trust with their readers giving free content or gifts. Better yet, simply ask them about their business and how you can help them.

2.  They use a "what I can give" approach which is more effective in these social online communities.

3.  They learn to create messages that draw in a reader rather than "sell" a reader. 

4.  They realize they need to manage their content and keep it fresh. 

Small businesses can now make big company profits when they learn to navigate the social online networks.  So if you're a business owner and want a bunch of free stuff like an Ebook "Get Ready, Get Set, Go! 3 Steps to Jump Start Your Start Up, business plan format, and free teleseminar that tells you more about how to navigate social online networks, visit www.freebusinessplanformat.com.   

By the way, I have an amazing panel coming on my radio show in September talking about how the Industrial Age has influences an entire generation and the outcomes of the Information Age especially on business.  This will be a special 3-episode series.  Join the RSS feed to receive notification.  Social Media, marketing, mindset changes, and more will be covered with this panel.  Send your questions in on the chat!

Until next time...

Create a great day,

Lisa Mininni