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Secrets of Selling to Multi-Cultural Customers

  • Broadcast in Business
Lisa Mininni

Lisa Mininni


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Minorities are the fastest-growing consumer group in America today. They are currently one-third of the population and by 2042 will be the majority. Hispanics, African Americans, Asians, Middle Easterners and others could be your customers if you know how to treat them with respect for their culture.

Unfortunately, in the first thirty seconds, most untrained staff will unintentionally insult a minority customer as least three times. Find out how to avoid these and other mistakes which are killing your business with diverse buyers with Cultural Consultant and Best Selling Author of Cross-Cultural Selling for Dummies, Michael Soon Lee.