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Cultivating a Loyal Customer Base

  • Broadcast in Marketing
Nan Ross

Nan Ross


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How many new customers have you lost or gained in the last five years? Did you know that seeking new customers can cost five to seven times more than retaining current customers? More and more businesses spend tons of marketing dollars on attracting new customers that they tend to overlook on how to retain customers after the purchase. If we seek what's important to our current customers, then we can hone in their interest and provide the services that appeal to their wants and needs. This week show, we will focus on why businesses should focus more on retention versus acquisition and how to retain our customers.