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Tapping into New Media with Video

  • Broadcast in Marketing
Nan Ross

Nan Ross


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Web video is a hot market and becoming more popular by the minute. However, not too many businesses dabble in this exploding form of new media. Video is the most powerful marketing tool to build your brand, attract a new audience of customers and beat your competitors out the box. This show features two of the industry’s internet gurus of online marketing, Leland Harden and Bob Heyman. They are the cofounders of Cybernautics and the authors of Digital Engagement: Internet Marketing that Captures Customers and Build Brand Loyalty. With more than 30 years combined experience in online marketing, these gentlemen will definitely school us with tips and trends on web video marketing. BIO: Leland Harden and Bob Heyman cofounded Cybernautics, a standard setting new economy marketing agency that launched some of the biggest brands on the web. They have written 5 well received e-marketing books, starting in 1997 with the best-seller "Net Results". This book was used in over 15 MBA programs and an updated version was published in 2001 as Net Results .2.