Why would you want to blog? In this episode you'll discover the 5 keys to a successful blog.
Let's start by examining the different marketing strategies we can employ to get the word out about our businesses. We have the traditional and the new media marketing strategies. What are they and why do they work?
I'll examine target personas and how to create posts that highlight a mix of content including how to write great posts. I'll highlight some of the components of content and how is it structured.
What about sustaining your blog and spreading the word? We'll explore that too. I'll share what an editorial calendar is and why you would want to use one. We'll identify different types of posts and how some of those will give you and your content more visibility.
Leverage your content in 4 different ways and discover what metrics to look for and what they tell you.
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