Do you really need a marketing plan? It seems as if it is just a waste of time and money.
Yes! You do need a marketing plan! But when you stash it away on your shelf or gathering dust in a 3-ring binder it is usually why your marketing plan doesn’t work. And given this current economy, you should start revising and modifying your marketing plan now! Listen in to how you can develop a plan that does work for you.
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