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As layoffs (and the threat of layoffs) continue to increase, traditional employment loses its perceived “security”… and self-employment loses its perceived risk. Still, research says many small businesses will fold. Michelle shares the top FIVE reasons small businesses fail…including the increasingly frequent tendency to lower prices in an effort to boost business… and how to avoid becoming a casualty on the business battlefield. Small Business and Marketing Expert, B. Michelle Pippin has been featured on shows like Good Morning America, ABC News Now and can be found offering advice in the pages of countless print publications. She is known for her “NO EXCUSES…. JUST RESULTS” approach… and for writing the FIRST EVER business report based on the marketing tactics of drug dealers and prostitutes.