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Pokémon GO- Risks and Opportunities

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Michigan Mobile Musings

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The Pokémon GO phenomenon is causing businesses in many industries to see new opportunities. In case you've not heard, since its debut this augmented reality game has dominated gaming charts in the US and caused disruption in communities and businesses worldwide! Millions of users have downloaded the game.

According to several reports, the average time players are spending on the app is about 43 minutes a day; more than WhatsApp, Instagram, Snapchat and Facebook Messenger. It has already generated headlines from armed robbers using it to lure gamers into a trap, to a person discovering a dead body in a river, and another crashing into a police car due to playing the game while driving.

While there are concerns about the safety of users, as well as potential cyber security issues, the impact of this app is changing the way businesses are thinking about engaging with mobile & gaming technologies. Please join Melissa Birnie on August 3rd at 9:00 A.M. and Kelly Rogers from JetCo Solutions when they discuss the concerns and opportunities of the Pokémon GO phenomena. If you're intrigued by all you've been hearing about this game, this show is for you...

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