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Dan Zarrella and Alison Zarrella, co-authors, The Facebook Marketing Book

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Interviews by Bob Andelman

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How can Facebook help you promote your brand, products, and services? With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book (O'Reilly Media, $19.99 USD) shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.

Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, GMAC Mortgage, General Motors, Samsung, Buick and GMC Sierra. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

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