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Jamie Turner, co-author, How to Make Money with Social Media

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Interviews by Bob Andelman

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In their new book How to Make Money with Social Media, authors Jamie Turner, Chief Content Officer for The 60 Second Marketer and Reshma Shah, Asst. Professor of Marketing at Emory's Goizueta Business School show readers how to do just that. Their practical guide presents solutions for incorporating social media into any business’s marketing program and ensuring it generates revenue. Turner and Shah’s roadmap to success is focused on changing how we think about traditional marketing and putting it into the context of an increasingly growing world of social networks.

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