David Faber, AND THEN THE ROOF CAVED IN author, CNBC anchor: Mr. Media Radio Interview

CNBC’s David Faber heard Mr. Media knock at his door… ‘And Then the Roof Caved In’!

STARTS @ 11:20 a.m.! Sunday night, September 14, 2008, became the longest ever in David Faber's 22-year career. Known to millions of CNBC viewers as "the Brain," Faber is television's foremost business reporter covering--and often uncovering--the biggest financial stories of the last two decades. He is no stranger to breaking news. But this night was unlike any other. The financial storm that had been brewing over the past year was about to explode. Lehman Brothers was on the verge of filing for bankruptcy, AIG was accelerating toward insolvency and Merrill Lynch was about to become a thing of the past. And that was just the beginning. As Faber called his sources and dug deeper for information - there was no turning back.

AND THEN THE ROOF CAVED IN: How Wall Street's Greed and Stupidity Brought Capitalism to Its Knees is Faber's account of what really caused the greatest economic collapse since the Great Depression. It offers a definitive, up-close and personal analysis of the roots of this stunning worldwide economic failure and unmasks the truth behind the crisis, whose defining theme at every turn has been greed.

Based on the critically-acclaimed CNBC documentary “House of Cards,” which was reported and co-produced by Faber, AND THEN THE ROOF CAVED IN introduces readers to insiders from investment banks and mortgage lenders who fostered the boom and, in doing so, planted the seeds for an astonishing economic collapse.