Brian Solis, Deirdre K. Breakenridge, PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS authors: Mr. Media

Mr. Media and guests are ‘Putting the Public Back in Public Relations’

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR is written by Brian Solis, principal of FutureWorks, an award-winning PR and New Media agency (author of the PR 2.0 blog) and Deirdre Breakenridge, president and director of communications at PFS Marketwyse a marketing communications firm. The authors show how to reinvent PR around two-way conversations with new influencers, tastemakers, and customers directly in addition to media, analysts to bring the "public" back into public relations and get an entirely new level results. Drawing on their unparalleled experience making Social Media work for business, industry leaders, Brian Solis and Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services.

Putting the Public Back in Public Relations teaches you how to: • Build the relationships that matter, and reach a new generation of influencers • Leverage social media platforms ranging from Twitter to Facebook to Blogs • Immerse yourself in the communities that are shaping the future – becoming a digital anthropologist • Learn how new, intelligent, and socially rooted PR will transform your organization into a proactive communication powerhouse that is in touch and informed with its community of stakeholders

Putting the Public Back in Public Relations enables communications professionals to become part of the new PR movement and learn how today’s brands need to communicate in the market to be successful.

Visit www.deirdrebreakenridge.com.