2009 RIT Report (Research Industry Trends)

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Since 2003, Rockhopper Research has collaborated with select industry partners to produce the annual Research Industry Trends (RIT) report – covering trends in data collection, technological advances, and the state of the industry. RIT 2009 partners were Pioneer Marketing Research, MRGA, GreenBook Directory, Peanut Labs, Qualitative Insights, and Greenfield Online. Quantitative data collection was completed in early fall 2009, with qualitative completed in December. Survey findings and an interactive dashboard are available on the MRGA or Rockhopper Research websites. A report on the qualitative research will be issued the week of January 25. Research Industry Trends 2009 Credits: Concept Originator and Managing Director – Lenny Murphy (Rockhopper Research) Questionnaire Design – Bill Weylock (Rockhopper Research), Mike Dailey (Pioneer Research) Sample and Data Collection – Eric Bell (MRGA), Lenny Murphy, Bill Weylock, Greenfield Online, and Peanut Labs Tabulation and Banners – Mike Dailey, Dan Doutre (Rockhopper Research) Chart Production – Dan Doutre Report – Bill Weylock Copy Edits, Report Review, Supplementary Analytics – Mike Dailey Qualitative Research Recruit and Logistics – Linda Gineiwicz, Oliver Moadel (Qualitative Insights) Qualitative Research Execution and Report – Bill Weylock Key Rockhopper Research Team Members – Julia Blatney, Dan Doutre, Mary Samuelson, Mike Taylor

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