Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of the newly released book, “Get to Aha!” a seminal primer about corporate positioning. Andy is a much sought after marketing expert in Silicon Valley, having been on the forefront of marketing, branding, positioning and communicating “The Next Big Thing” for over 30 years. She is well known for helping Steve Jobs launch the Macintosh and later working with him at NeXT and Pixar.
Know who you are and then so you can make something of it.
Being Fired by Steve Jobs.
Knowing exactly who you are as a company – understanding your corporate DNA – that can really help you win.” How did you come up with the concept of corporate DNA?
Defining your brand.
Defining your position.
Why is it important for companies?
In your opinion, what’s the relationship between positioning and its more emotive sibling, branding?
You must answer: Who are you and why do you matter?
New Interviews, and Inspirational videos will be posted every week on my Youtube Channel! Just go here: https://goo.gl/EA9x6D
Connect with Bert Martinez on Facebook.
Connect with Bert Martinez on Twitter.
Sorry we couldn't complete your registration. Please try again.
You must accept the Terms and conditions to register