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Protocol for Gaining the Wealthy Chinese Customer

  • Broadcast in Business
Cynthia Lett

Cynthia Lett


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Companies want to sell to Chinese millionaire buyers and need to know the protocol of how to do it.  During this episode of Modern Civility with Cynthia Lett, Ms. Lett and Robert W. Frye, CPP (certified protocol professional) will  talk about the cultural nuances and business etiquette needed to capture sales from the newly wealthy and mostly young Chinese millionaires who live in or visit Western countries.  They explore the growth of the market for high end luxury goods coveted by this market and how companies who wish to sell their brands should be practicing proper etiquette to do so.

Explored will be where this market has emerged, the cultural etiquette you need to know and understand in order to make a great impression and build relationships with this market.