The mobileYouth Show

The mobileYouth Show

India, EnglishMarketing

An anthropological look into mobile and youth cultures with Graham Brown and Freddie Benjamin. Fascinating stories that reveal why youth use technology the way they do.

On-Demand Episodes

00:07

In the 30th episode of The mobileYouth Show, freddie Benjamin discusses how mobile video is no longer an emerging trend but is already making its mark with young smartphone owners.
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00:07

The mobileyouth show #29: What do youth want Ownership vs Access In the 29th episode of The mobileYouth Show, Freddie Benjamin discusses the difference between ownership and access as pereived by youth and which f the... more
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00:05

In the 28th episode of The mobileYouth Show, Freddie Benjamin discusses how big brands like Vodafone have partnered with startups to drive innovation.
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In the 27th episode of The mobileYouth Show, Freddie Benjamin discusses how mobile brands can implement hackathons as part of their innovation process.
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00:06

In the 26th episode of The mobileYouth Show, Freddie Benjamin discusses how mobile brands should approach marketing when reaching out to ethnic youth.
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In the 25th episode of The mobileYouth Show, Freddie Benjamin discusses how brands can take a practical approach to innovation and implement the innovation process within their organizations.
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In the 24th episode of The mobileYouth Show, Freddie Benjamin shares a story about young teens and mobile from the slums of Hyderabad in India.
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In the 23rd episode of The mobileYouth Show, Freddie Benjamin discusses the importance of Fans and authenticity for mobile brands on social media.
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In the 22nd episode The mobileYouth Show, Freddie Benjamin discusses why is the young demographic enamored with the smartphone and does it have anything to do with cars and sex.
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In the 21st episode of The mobileYouth Show, Freddie Benjamin talks about why ad campaigns on Facebook fail to impress.
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