Create My Talk Show

BlogTalkRadio Logo

Mobiles Next Thing

Mobiles Next Big Thing

United States, EnglishBlogs

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

Featured Episode

Mobiles Next Thing

  • by Mobiles Next Thing
  • in Blogs
  • on
Small Planet Organics is the first U.S. tofu company to add QR codes to their product labels. Mobile's Next Big Thing talks to founder Phil Spiegel about this decision and what they expect to achieve with these new labels.
Play Episode

On-Demand Episodes

  • by Mobiles Next Thing
  • in Blogs
  • on
Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcodes.
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Starz Entertainment recently announced that it has joined AT&T's Mobile Barcode Charter Program as the first TV/Network member. Mobile's Next Big Thing talks to Jennifer Schouten, VP of Affiliate Sales and Marketing at Starz Entertainment to... more
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things talks to Marty Keane, SVP of e-Commerce on the company's mobile... more
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradford Matson, CMO of Bluefly about the campaign.
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC's Social Media Officer,... more
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Mobile technology is rapidly penetrating the retail market making it easier for retailers and consumers to maximize the shopping experience. Susan Reda, Executive Editor of STORES Magazine provides us with a look at trends in... more
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
You may have seen the QR codes strategically placed in promotional campaigns for IronMan 2, 9 the movie and HBO's TrueBlood. Warbasse Design's Philip Warbasse discusses the strategy behind these campaigns and the opportunity... more
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Mobile's Next Big Thing talks to Maribel Lopez of Lopez Research about the current opportunities and challenges for mobile marketing.
Play Now Button

  • by Mobiles Next Thing
  • in Blogs
  • on
Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.
Play Now Button
Show Extras
 comments
Learn More Create and Share Get Support Follow Us
BlogTalkRadio is the easiest way to create and share audio on the web.
cinchcast
© 2012 BlogTalkRadio.com. All Rights Reserved.     Privacy Policy Terms of Use Revenue Sharing
Quick Links: Online Radio   Talk Radio   Internet Radio   Fantasy Sports
Help