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Brand identity is the most fundamental aspect of your building a brand. The foundation starts with your business name and logo. A unique logo, designed for your company and properly used consistently will become your greatest ASSET. Used on all your materials, a logo is a SYMBOL that reinforces your identity, so you are more easily remembered than written language, and increases the consistency of your business being remembered and recognized. You will hear Mike Mance of Mance Creative share how to work with a designer when branding your business
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