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• Archived Blog Post

  Date / Time: 1/28/2009 5:53 AM UTC

  Meet authors Technology Gurus....Sandra De Freitas and David Mathison
  

  

  Sandra De Freitas is a top tech coach, speaker, trainer and expert in internet technology. She is the founder of TechCoachForCoaches.com, a successful coaching, consulting and training firm. Her clients include coaches, entrepreneurs, small business owners, online business owners and health care professionals.

  Sandra’s love for technology began 20 years ago when her parents bought the family a computer. She began using the computer to play games but soon found herself to be very interested in how it all worked. Soon there after Sandra found herself enrolling in computer science courses to satisfy her desire to analyze, problem solve and know how it all works! All this curiosity resulted in her obtaining a university degree in computer science.

  Sandra founded TechCoachForCoaches.com 3 years ago. She was attending a workshop for coaches when she was approached by participants to provide them with her technology expertise, and to assist them in building their businesses easily using technology. Clients love to work with Sandra because of her expertise. However, they also enjoy her sense of humour, compassion, focus, her business savvy, and her unique ability to make technology easy to use and understand.

  Sandra also has experience as a personal coach. Trained by The Coaches Training Institute and Chris Barrow of The Coaching Business School.
  
  She gets a kick out of clients who walk into you her programs as self proclaimed “technophobes” and leave tech geniuses! She is fascinated by internet marketing, search engine optimization and WordPress. Currently, she is putting together her first book to be released in the Spring/Summer of 2008.
  
  For fun Sandra takes things to the extreme. She enjoys white water rafting, white water kayaking, river boarding, snorkelling, jet skiing, hiking, playing soccer and anything else that involves adventure and gets her away from technology, temporarily of course.

  
  http://www.techcoachforcoaches.com

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  About David Mathison:

  

       Biography
       Resume
       Experience
       Awards
       Books
       Radio Interviews
       TV Appearances
       Articles and Interviews
       Interview-Contact David Mathison

  
  
  

  

  
  
  

  David Mathison is a media consultant, speaker, author, publisher, and hi-tech entrepreneur. He is an internationally recognized media expert with more than 20 years experience in content distribution. Some of the world's largest - and smallest - publishers use his solutions to directly connect with massive audiences for maximum exposure. His legacy provides global citizens with free news, financial data, audio and video information on the web's most popular sites.

  
  

  BE THE MEDIA is an extension of Mathison's award-winning work in eliminating inefficiencies in publishing, providing all participants with more egalitarian, democratic and open systems. The book is the result of a decentralized, collaborative effort by some of today's leading media activists, educators and experts. BE THE MEDIA offers solid, practical and proven techniques that show artists how to inexpensively create and widely distribute their content.
  
  Mathison has been interviewed by Dow Jones, Reuters, Publish, Upside and EContent, among many others. Mathison's initiatives have covered by leading analysts including Forrester Research, JupiterMedia, Yankee Group, Giga Group, META Group, Delphi, Gartner Group, Patricia Seybold Group, IDC, Outsell and the UK-based firms Ovum, NetImperatives and Bloor Research, among others.

  
  

  Articles on Mathison have appeared on CNN.com, in the Financial Times, the Harvard Business Review, Esther Dyson's Release 1.0, Fortune, Upside, The New York Times, Computer Letter, the Seybold Report, Demo Letter, CNet, Red Herring, MacWorld, Internet Week, InfoWorld, Computer World, Interactive Week, Information Week, Newspapers and Technology and XML.com, among many others. He was invited by Inc. Magazine to join a panel of CEOs to evaluate barter sites.
  

  
  

  As speaker, panelist, moderator or chairman, Mathison has presented at conferences across all segments of the media, such as Digital Hollywood, Book Tech, Streaming Media, Seybold Publishing, Internet World, and Internet Outlook, among many others. In July 2004 he was Chairman of Publicity for "Declarations of Media Independence" conference. Internationally, he has appeared at UK Online, the Frankfurt Book Fair, the Cairo Book Fair, and he made presentations entirely in Spanish to librarians throughout Central and South America.
  

  
  

  Mathison serves on the following boards:

  • Board of Conveners: Marin Community Media Center. The board co-wrote the by-laws and selected the founding Board of Directors for Marin's new non-profit community media center.

  • Board of Directors: The Mountain Play Association. Mill Valley, California (on sabbatical).

  • Board of Directors: Webhood.org, a non-profit entity whose mission is to break down income related barriers to computer education for underprivileged and at-risk youth.

  • Advisory Board: StyleMob.com, an online community for fashion inspiration. Bought by Glam (12/07)

  • Advisory Board: Media and Technology, San Francisco Dragons, a Major League Lacrosse team.

  Mathison holds a B.A. from the State University of New York, and a Masters degree in International Business with a focus in East Asian studies from Columbia University's School of International and Public Affairs.

  
   www.Bethemedia.com
  
  

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  • tech coach
  • be the media
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  • citizen journalists
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