Pam Perry, PR Coach  

Show Notes

www.SynergyEnergyMarketing.com

• Archived Blog Post

  Date / Time: 1/7/2009 6:03 AM UTC

  Meet Paulette Ensign and Crystal Obey
  

  About Paulette Ensign "The Tips Booklet Lady"

  

  Name: Paulette Ensign

  Location: San Diego, California, United States

  Now in my third career, forever reinventing.

  View my complete profile

  
  

  Paint Word Pictures in Tips Booklets

  Several reminders lately of the importance of giving the client, reader, audience member the *experience* -- the benefits, not the features. For instance, when you're car breaks down on the road and you get towed to the garage, you really don't care that the mechanic will use a particular size wrench, turned three twists, carefully removing the widget that's connected to the ... Uh, you get the idea. All you care about is how soon can the mechanic get you back on the road, and what will it cost you.
  
  Even with writing a tip, yes, I suggest after telling the person what to do, that you add 1 or 2 sentences explaining "why" or "how." It's been effective to see some booklet authors naturally go that extra mile, even within the formula structure, in mentioning the experience the reader is likely to have: "Move things one or two inches closer to you on your desk. You will save time and have less stress throughout your day." In those few short words, there is a direct instruction, followed by describing the probable outcome, without any reference to the muscles used in moving those things closer.
  
  In many cases (though definitely not all), the number of pages in your booklet, the dimensions of it, the number of ink colors, the font size, the number and type of graphics, the kind of paper -- these don't matter. What matters is how your booklet will make someone's life more, better, or different.
  
  Until next time,
  Paulette - sharing the reminder to focus on benefits rather than features
  
  http://CollectionOfExperts.com
  www.PublishingProsperity.com
  www.tipsbooklets.com
  Follow me www.twitter.com/pauletteensign
  
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  About Anthony and Crystal Obey

       Anthony and Crystal Obey have been happily married business partners for 7 years, they are the Directors of DollarMakers USA, and operate the DollarMakersUSA.com website. They are dedicated to helping people across the United States learn how to earn unlimited income using joint ventures and supporting the vision of Robin and Rika Elliott and DollarMakers.

       Anthony and Crystal are protégés of Robin J. Elliott, and are DollarMakers Certified Business Mentors. They work with small to mid-sized business owners internationally to help them double and quadruple their sales and profits and achieve the lifestyle they want with the full support and resources of Robin J. Elliott and his tight-knit inner circle. Anthony and Crystal are specialists in Direct Response Marketing and Copywriting as well as Joint Venture strategies. 

       Anthony and Crystal Obey were awarded the “Small Business of the Year Award” for Southern Indiana by Senator Evan Bayh in 2004. Anthony Obey has a B.A. degree in Organizational Leadership while Crystal has earned a B.A. degree in Human Resources Management and Development.

       Like Robin and Rika Elliott, Anthony and Crystal Obey work synergistically together to bring unparalleled value, service, and results to their clients and partners.

        The couple lives in the Midwest in Evansville, IN.

       If you have any questions about DollarMakers, Joint Ventures, etc. or would like more help, contact Anthony and Crystal by clicking here.

   
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