Pam Perry, PR Coach  

Show Notes

www.SynergyEnergyMarketing.com

• Archived Blog Post

  Date / Time: 12/24/2008 12:46 AM UTC

  Book Marketing Planning and Goal Sheet and Tips
  

  Book Marketing

  Planning and Goal Sheet

  Fill in 5 Actions every month to help you stay on track to promote your book in Key Promotion Areas

  Key Promotion Areas

  1 PR to get free publicity for your book

  2 Online marketing with your website

  3 Speaking and in person signings and

  promotions

  4 Bulk sales with nontraditional sales outlets

  5 Networking and becoming an expert

  6 Other creative promotion methods
  
  What to do quarterly, monthly, weekly and daily?  Here's a few things from the Synergy Energy book....

  What to do Daily, Weekly and Monthly to Brand Your Book

   

  “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey

   

  Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

   

  But there are ways to build momentum, expand your platform and solidify your brand so you are successful.  Most authors tell me, “I don’t have time” or “I don’t know what to next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

   

  You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

   

  Monthly

  1. Attend a writers meeting or critique group.
  2. Ask for reviews or endorsements from those you’ve given “comp” copies too.
  3. Attend a civic organization and tell the members what you do.
  4. Read trade publications like Black Issue Book Review, Writer’s Digest or The Writer.
  5. Take a teleclass or attend another type of live internet event.

   

  Weekly

  1. Give someone you meet one of your books and follow up in 30 days.
  2. Visit an online forum and participate or get some PR coaching.
  3. Look for new articles to read on internet marketing and joint ventures (Google).
  4. Listen to podcasts (look for the topic of interest online in a podcast directory).

  Daily

  1. Write. Write. Write. That’s your main job. Content is king!
  2. Read some trade pubs or read magazines in your niche.
  3. Comment on someone else’s blog.
  4. Make a phone call to a media outlet you’d like to be featured on.
  5. Read the daily newspapers looking for topics you can comment on.
  6. Scan columns by the regular columnists and give feedback their blogs.
  7. Add friends to your Facebook, MySpace, Blogtalkradio, ChocolatePagesNetwork.com and LinkedIn accounts.

   

  For a creative writer and author, time is managed with calendars – not with clocks. What you are doing is leaving a virtual “footprint” everywhere you go – online and offline.  These elements can be implemented with little or no outside help. 

   

  If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time.  By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

   

  Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.)  Keep the main thing “the main thing” – focus on changing lives and making an impact for the Kingdom.

   

  Building solid relationships is critical at every stage of branding.  Don’t expect instant results though. Trust is the basis of all relationships. Trust is never freely given – trust is earned. Demonstrate your solid commitment and be willing to stay the course.

   

  www.PamPerryPRcoach.com
  
  Info taken from Synergy Energy authors  Anthony & Crystal Obey and Pam Perry
  
  

  • Tags:
  • book marketing
  • obeys
  • synergy energy
  • pr boot camp
  • pam perry
  • Permalink