Show Notes

www.SynergyEnergyMarketing.com

• Featured Episode

  Ready for a Makeover? Dr. Stacia Pierce tells how to create a dream team to soar

  Pam Perry, PR Coach

  Date / Time: 7/1/2009 4:00 PM UTC

  Category: Business

  
  

  Many compare her to Oprah! Dr. Stacia Pierce is committed to helping ordinary women lead extraordinary lives. She is a best-selling author of more than 25 books and entrepreneur with several businesses.
  
  She is the creator of the Enterprising Women Network and the co-creator with her daughter of "Super Star Nail Lacquer." This "Beauty CEO" has had her innovative products featured in New York Daily News, Glamour magazine, and Ambassador magazine - and at the Oscar's, Grammy's to name a few.
  
  She understands "connections count" and "image matters" - so her ministry and businesses flourish thereby impacting thousands inspiring them to live their best life.
  
  

  <embed src="http://www.blogtalkradio.com/BTRPlayer.swf?displayheight=&file=http://www.blogtalkradio.com%2fministrymarketingsolutions%2fplay_list.xml?show_id=592426&autostart=false&shuffle=false&volume=80&corner=rounded&callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx&width=215&height=108" width="215" height="108" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" wmode="transparent" menu="false"></embed>

• On Demand Episodes           39588          

  Date / Time: 12/24/2008 12:46 AM UTC

  Book Marketing Planning and Goal Sheet and Tips

  Book Marketing

  Planning and Goal Sheet

  Fill in 5 Actions every month to help you stay on track to promote your book in Key Promotion Areas

  Key Promotion Areas

  1 PR to get free publicity for your book

  2 Online marketing with your website

  3 Speaking and in person signings and

  promotions

  4 Bulk sales with nontraditional sales outlets

  5 Networking and becoming an expert

  6 Other creative promotion methods
  
  What to do quarterly, monthly, weekly and daily?  Here's a few things from the Synergy Energy book....

  What to do Daily, Weekly and Monthly to Brand Your Book

   

  “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey

   

  Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

   

  But there are ways to build momentum, expand your platform and solidify your brand so you are successful.  Most authors tell me, “I don’t have time” or “I don’t know what to next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

   

  You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

   

  Monthly

  1. Attend a writers meeting or critique group.
  2. Ask for reviews or endorsements from those you’ve given “comp” copies too.
  3. Attend a civic organization and tell the members what you do.
  4. Read trade publications like Black Issue Book Review, Writer’s Digest or The Writer.
  5. Take a teleclass or attend another type of live internet event.

   

  Weekly

  1. Give someone you meet one of your books and follow up in 30 days.
  2. Visit an online forum and participate or get some PR coaching.
  3. Look for new articles to read on internet marketing and joint ventures (Google).
  4. Listen to podcasts (look for the topic of interest online in a podcast directory).

  Daily

  1. Write. Write. Write. That’s your main job. Content is king!
  2. Read some trade pubs or read magazines in your niche.
  3. Comment on someone else’s blog.
  4. Make a phone call to a media outlet you’d like to be featured on.
  5. Read the daily newspapers looking for topics you can comment on.
  6. Scan columns by the regular columnists and give feedback their blogs.
  7. Add friends to your Facebook, MySpace, Blogtalkradio, ChocolatePagesNetwork.com and LinkedIn accounts.

   

  For a creative writer and author, time is managed with calendars – not with clocks. What you are doing is leaving a virtual “footprint” everywhere you go – online and offline.  These elements can be implemented with little or no outside help. 

   

  If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time.  By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

   

  Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.)  Keep the main thing “the main thing” – focus on changing lives and making an impact for the Kingdom.

   

  Building solid relationships is critical at every stage of branding.  Don’t expect instant results though. Trust is the basis of all relationships. Trust is never freely given – trust is earned. Demonstrate your solid commitment and be willing to stay the course.

   

  www.PamPerryPRcoach.com
  
  Info taken from Synergy Energy authors  Anthony & Crystal Obey and Pam Perry
  
  

  • Tags:
  • book marketing
  • obeys
  • synergy energy
  • pr boot camp
  • pam perry
  No Comments

• Date / Time: 12/13/2008 9:17 PM UTC

  “Networking Guru” George Fraser and author Sonya Lowery talk about how to “click”

   

  December 5, 2008
  

  Hear Networking Guru and author George Fraser on the Chocolate Pages Show

  Synergy Energy! Team work makes the DREAM work…now let us build!

  George C. Fraser is Chairman & CEO of FraserNet, Inc. He is considered by many to be the new voice for African Americans and one of the foremost authorities on networking and building effective relationships.

  Mr. Fraser is the author of two books: Success Runs In Our Race; The Complete Guide to Effective Networking in the African American Community (a critically acclaimed bestseller) and Race For Success; The Ten Best Business Opportunities for Blacks In America (selected as one of ten best business books of the year by Booklist). Both were published by the William Morrow Company.

  He is also the author of the new book, CLICK: 10 Truths for Building Extraordinary Relationships!
  

  Mr. Fraser is also the publisher of the award-winning SuccessGuide Worldwide: The Networking Guide to Black Resources. He is the founder of the annual PowerNetworking Conference, the largest gathering of Black professionals, business owners and community leaders.

  A popular speaker and author, George C. Fraser’s inspiring talks on success principles, effective networking, wealth creation, business ethics, and valuing diversity, are as popular among corporate professionals as they are among college students. His views have been solicited by CNN and the Wall Street Journal. Over the past decade, the prestigious publication, Vital Speeches of the Day, has selected, reprinted and distributed worldwide, four of Mr. Fraser’s speeches–a first for any professional speaker in America.
  UPSCALE magazine named him one of the “Top 50 power brokers in Black America”. Black Enterprise Magazine called him “Black America’s #1 Networker” on a cover issue. Personal growth “guru” Stephen Covey called Mr. Fraser a “masterful teacher.” TV host and journalist, Tony Brown called him a “visionary with the rare combination of leadership and management skills.” Mr. Fraser is featured in the New York Times-bestseller, Masters of Networking, along with Colin Powell.

  Mr. Fraser attended New York University and received his executive training at the Amos Tuck School of Business at Dartmouth College. He was awarded an Honorary Doctorate Degree of Humane Letters from Jarvis Christian College. Mr. Fraser has been married to Nora Jean for over 30 years. They have two sons, Kyle and Scott. www.FraserNet.com

  FOREWORD by Geroge Fraser for “Synergy Energy: How to Use Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry”

  Pam Perry is a high-powered bundle of energy and information. When she speaks and writes people listen and read. Her marketing and public relations insights are not only very effective but empowering as well. Her spiritual based networking principles of sharing and partnering are right in line with what is needed in everything from small church ministries to large corporate entities.

  Pam knows how to help people network for customers using marketing, public relations and a soft sell over the hard sell. I too am an advocate of the soft sell.

  Soft selling entails getting information to identify problems in a friendly, conversational tone, then devising solutions using the ideas and information that you are willing to share.

  Our mutual friend, Sonya, a graphic designer, describes her business as “helping to make people look good on paper.” She spends her networking time brainstorming with her customers on how they can improve their business cards and other graphic images used to represent their firms. One of Sonya’s favorite questions is, “If you could wave a magic wand, how would you enhance your graphic image today?” The answers often open up conversations that result in more business for Sonya. But she never presses, nor does she attempt to close a deal on the spot. She simply arranges for a more convenient time and place to expand the discussion and, ultimately, the size of the sale.

  The key concept that Pam teaches us here is, when networking for business, never make the hard sell. Instead of trying to make money, solve problems and know that later, the cash will flow your way. Of course, if you find yourself giving away more than you are getting back, you might have to fine-tune your style of problem solving.

  Thank you Pam for writing this gem of a book, Synergy Energy, a must read for anyone serious about succeeding in business.
  - George Fraser, author of “Click” and “Success Runs in Our Race.”

  HEAR THE CHOCOLATE PAGES SHOW, CLICK HERE
  

  Don’t settle: live the life you want with these 5 steps
  Black Enterprise, March, 2008 by Marcia A. Reed-Woodard

  SONYA A. LOWERY HAD A GOOD LIFE–BUT SHE WANTED MORE. HER dissatisfaction prompted her to make pivotal changes in her persona] and professional life. Three years into her marriage and a budding graphic design enterprise, she left both her husband and her business partner.

  “My life was okay, but I knew I could have more,” recalls Lowery. “I wasn’t excited about what I was doing and I was constantly torn between doing what I wanted and adhering to what others wanted me to do.” Today, 38-year old Lowery is president of Solaris–House of Fine Graphics, a Greenbelt, Maryland-based design firm she launched after the split.

  “We all have an innate drive to fulfill our desires,” says Karyn Pettigrew, author of The Invitation: The Secret to Creating Your Best Life (Highest Good Publications; $6.95). “But we have to choose whether we want to support that drive or suppress it.”

  The Chicago-based life coach and business consultant maintains that those who sup press it suffer in ways that include living with increasing regrets and experiencing feelings of discontentment, anxiety and even depression.

  “When we settle for less than what we want, we’re living less of the life God intended for us to have and we’re unhappy,” Pettigrew says. “However, when we embrace who we are and pursue what we want, we experience joy, happiness, peace, and contentment, making it easier to deal with obstacles we encounter in getting it and move beyond them.”

  Lowery agrees and recalls that while the divorce and business closing were difficult, the changes allowed her the freedom to rediscover her creativity and reignite her childhood passion.

  “Creating your best life doesn’t necessarily mean making monumental changes,” reminds Pettigrew. She recommends implementing these small adjustments, which can yield big results:

  * Outlook. Rethink your frame of reference or modify your stance.

  * Attitude. Establish how you will feel despite the circumstances.

  * Response. Determine what response you will exhibit.

  CHANGE IS GOOD
  Pettigrew insists that everyone can create their preferred life. Here’s how:

  1 Find your truth. Look deep within your heart and identify what is important to you. Determine your values, likes, dislikes, and desires. Lowery realized that she cherished her independence and felt best when she made decisions on her own terms.

  2 Trust yourself. Listen to your intuition. Regardless of what others think, pursue the life you dream of having. Lowery acknowledges that despite having fears associated with single parenting and entrepreneurship, she always believed in her ability to build a business and take care of her children.

  3 Be responsible. Take steps that move you toward your preferred life. Seek out information. Secure resources. Solicit support. Lowery took charge of her career aspirations by networking more.

  4 Stay focused. Concentrate on what you want and those things that will allow you to achieve it. Lowery refused to spend time working at jobs other than those that built her business. “If it wasn’t graphics, I wasn’t doing it,–no matter how bad I needed the money,” she recalls.

  5 Be intentional. Make deliberate, impactful efforts to further your progress. Early on, Lowery volunteered to design marketing materials to gain exposure. She also created opportunities for herself such as writing a book, The Secret Language of Business Cards (Jordan Maxwell Publishing; $14.95).

  Sonya A. Lowery
  Author - The Secret Language of Business Cards
  (And what your brochure is saying behind your back)
  www.SolarisCorporation.com
  
  SONYA A. LOWERY

  For over 10 years, award-winning graphic designer Sonya A. Lowery has helped to change the way the world views small businesses. Lowery has exposed an overwhelming trend in the small business community in particular. She found that they were spending little or no money on branding and it was having a negative effect on their bottom line. Right or wrong, Lowery found that the strength of a business is often judged by the strength of its image.

  In 2005, Sonya A. Lowery wrote a book to help struggling companies called The Secret Language of Business Cards (and what your brochure is saying behind your back). Since then, she has had an overwhelming response to her book and her message and has been featured in Black Enterprise Magazine; The Washington Post; Tony Brown’s Journal TV show; The BE Report TV show; The Bev Smith Show, and Smart Money Magazine, and has made other countless radio, television, and newspaper appearances. It was obvious that Lowery had struck a nerve.

  Sonya Lowery’s “tell it like it is” attitude has made a difference in how many companies present themselves. Entrepreneurs are seizing the information in droves. They are beginning to realize that consumers simply overlook companies with “home-made” marketing materials and go elsewhere. Lowery asks the tough question, “Would you buy from you?”

  At the age of 38, Sonya Lowery is the single mother of two boys, ages 12 and 7. She finds time to run her business, write books and articles, speak around the country and run a household. Lowery attended the University of Maryland at both the Eastern Shore and College Park campus’. She received her formal design education at Corcoran School of Art in Washington, DC.

  Her real education though came from many years of watching new business owners “do it all wrong.” She knew that in order to make a difference, she would first have to find a way to help them discover their “Branding Magic.”< Sonya began to offer advice and council and discovered a tremendous need along the way.

  I just started my business and I don’t have a budget for marketing and graphic design. Why can’t I get by with my perforated business cards and self-designed brochures until things pick up?

  The truth is things won’t pick up for you if you continue to show a lack of interest in your own company. How do you expect people to invest in your company when clearly you haven’t’ invested in it yourself. Your image is the first thing that potential clients come in contact with and it’s what they use to consider trying your company out. Consumers buy when marketing materials make them feel good about their purchase, and a lot of that “feel good” comes from the branding. So if you’re using perforated business cards or self-designed and printed brochures, you are setting people’s expectations very low for what they will experience in using your services.

  Do yourself a favor, find out what all of the dos and don’ts of self promotion are (in my book of course). Follow those guidelines and create an image that exudes success; your business will pick up sooner rather than later

  Click here to hear the inteview

  • Tags:
  • george fraser
  • pam perry
  • synergy energy
  • click
  • relationships
  No Comments

• Date / Time: 12/13/2008 9:10 PM UTC

  Top 12 Must-Do’s to Partner and Prosper with Joint Ventures

  • Posted by Gina Bell

  Joint ventures are the crème de la crème of effective business networking. If you’re looking to create momentum quickly and achieve big breakthroughs in 2009, joint venture marketing is a must-leverage strategy!
  
  Here are 12 ways to partner and prosper with Joint Venture Marketing:
  
  1 ~ Create and Leverage a Purposeful Marketing Action Plan:
  In order to leverage this high ROI marketing strategy you need to clearly define the Who What When Where Why and how you plan to get the results you want and the success you deserve!
  
  2 ~ Become a student of Joint Venture Marketing:
  Read books, ebooks, articles and blogs; attend workshops (live or by teleclass); find a mentor… Take responsibility for your success and do whatever you need to do to acquire the knowledge and skills you need.
  
  3 ~ Get a reality check:
  Is it possible that YOU are sabotaging your success? Are there things you know you should be doing but don’t and can’t explain why you put them off? Are you not sure that you can succeed? In order to find your most direct path to success, you must place your beliefs and behaviours under a microscope and get out of your own way!
  
  4 ~ Expand and leverage your network:
  A relevant and responsive network can become your insurance policy for success! Creating “social capital” in this way positively impacts your financial capital thru referrals, better qualified clients, access to information and more.
  
  5 ~ Relationships for Results:
  Understand that referral marketing takes TIME. Mutually beneficial, win-win business relationships must evolve from contact to credibility to trust before they can become consistently prosperous.
  
  6 ~ Identify Your JV Dream Team:
  What are your goals? Do you need to increase your visibility? Do you need to boost your credibility? Do you want to increase your revenue? Once you’ve clearly defined the outcome you desire. Identify – specifically – WHO can help you to achieve it and how will they benefit by helping you?
  
  7 ~ Step-By-Step Joint Venture:
  Leverage proven systems and checklists for JV Success. Look for specific joint venture solutions for your specific business challenges. Model your successes and the success of others.
  
  8 ~ Learn the Mindsets and Success Rituals of The Rich and Famous:
  Motivation, Purpose, Perception, Abundance, Possibilities, Willingness, Desire… the list goes on. Become a student of success and model those who have accomplished what you are trying to do.
  
  9 ~ Make giving the foundation of your marketing:
  Joe Vitale really hit the nail on the head when he published his book “The Greatest Money-Making Secret In History”. Giving fuels Joint Venture Success and activates the law of attraction.
  
  10 ~ Make Meaningful Connections:
  In order to create joint ventures you need to reach out and connect with the potential partners on your list. Do your research so that you can connect in a meaningful and motivating way. Focus on the benefit to THEM.
  
  11 ~ Learn How to Lead and Motivate Your Partners:
  Be the kind of JV partner that you want to connect with. Exemplify the qualities of a high quality joint venture partner and that is exactly what you will attract. Learn to lead the joint ventures you create. Motivate your partners by learning to leverage proven follow up and keep in touch strategies.
  
  12 ~ Build Momentum and Increase Revenue thru Consistent and Purposeful Action:
  The real key to successful marketing is to select just a few simple, effective things to do and then do them consistently over and over. This is how you can build momentum and grow your business quickly by doing less.
  
  gina@thenetworkingmasters.com
  http://twitter.com/ginabell 
  http://www.jvmavens.ning.com
  http://instantteleseminar.com/?eventid=5208429
  http://www.twitter.pamperry
  • Tags:
  • Gina Bell
  • http://www.jvmavens.
  • pam perry pr coach
  • synergy energy
  • networking
  No Comments

• < Previous Episodes