Design You: Building Your Dream Business

Erin Braxton has spent most of her life perfecting the art of shopping. Along the way, she developed a soft spot for pajamas and loungewear. But whenever she went shopping to update her loungewear collection, she noticed an annoyingly consistent trend: sexy and comfy do not coexist.

Comfortable pieces are boxy, shapeless and hide the body. Sexy pieces are often complicated, difficult to put on (let alone take off!), and physically constricting. Erin wondered why women had to accept this compromise. Why can’t women be sexy and comfortable at the same time? Yes, women want to look beautiful for themselves and for their significant other. But why sacrifice personal comfort for that special someone’s attention? The truth is, a woman is sexiest when she’s comfortable in her own skin.

This is when Erin vowed to change the age-old ‘comfy-or-sexy’ ultimatum. She put pencil to paper, and found the middle ground between flannel jammies and lacy teddies. In 2003, she founded Erin Braxton, LLC and created a line of loungewear and sleepwear that truly understands what women are looking for – comfort, fashion-conscious style, sexiness and durability. The Erin Braxton luxury boutique line is a new option for women - soft, breathable cotton and modal loungewear in chic designs and colors that are trendy in the bedroom, and luxuriously comfortable just lounging around the house or running around town. Her line is currently sold in spas, resorts and specialty boutiques across the country.