Will They Stay or Will They Go Episode 6: Twitter: One Big Social Block Party

Do you Twitter? Thanks to Oprah and Ashton Kutcher, brands and consumers alike have become familiar with the Twitter bird, Fail Whale and terms such as “tweet”, “re-tweet” and “DM”. Some brands adopted the Twitter channel early, while others have remained on the sidelines watching what is quickly becoming a virtual social block party rage on the net. But what are consumers really expecting from brands in the Twittersphere and are brands ready and able to deliver on those expectations? Guest Howard Greenstein, Principal of The Harbrooke Group, and I will discuss our observations on brand participation in the Twittersphere and practical approaches brand marketers can take to tap into this unique social platform to extend and grow their relationships with consumers.