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iMediaWorks by Michelle Batten


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Featuring stories and commentary about brands on the road to digital. In it, my guests and I will be discussing trends, industry examples as well as practical resources to help marketers and other interested professionals take better advantage of the digital space. Beginning in Summer 2009, tune in for Part 1 of my new series, "Will They Stay or Will They Go?", which examines the social media habits of the Fortune 500 across eight social media channels.

On-Demand Episodes

Virtual worlds have captured the human imagination for decades in books, television, movies and other popular culture. With the rapid rise of Second Life in 2007, brands eagerly raced to create their virtual presence and become part... more

It’s hard to imagine what life was like before mobile phones became part of everyday routines. Fast forward almost two decades, now more consumers are accessing the Internet from a mobile phone than from a computer and they... more

Do you Twitter? Thanks to Oprah and Ashton Kutcher, brands and consumers alike have become familiar with the Twitter bird, Fail Whale and terms such as “tweet”, “re-tweet” and “DM”. Some brands adopted the Twitter channel early,... more

Since its inception, YouTube has fascinated audiences and institutions alike. The power of instant and accessible videos covering mainstream as well as uniquely niche subjects have forever changed broadcast media as we knew it. Television... more

For many consumers and brands alike, Social Networks have become the new marketing and advertising Promised Land. One of the earliest social networks to gain fame, MySpace, attracted several well-known brands in the quest... more

The Blogosphere as we know it today began its rise to fame in the late nineties thanks to quirky online personal diaries by students and other early Internet pioneers. By 2004, blogs had become part of mainstream culture with... more

Back in the late nineties, brands and mom and pop shops alike heard the promises of e-commerce gold and raced to launch their websites with the coolest, flashiest pages imaginable. Now, nearly a decade later, the “digital gold rush”... more
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