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June 10, 2010

  • Broadcast in Entrepreneur
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MichaelEGerber

MichaelEGerber

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Michael interviews Nellie Akalp, owner of www.CorpNet.com. Nellie is an attorney as is her husband, and together they went into business in 1997 by purchasing a domain name and putting up just one web page. Within two days of being online they were making money in four digits. In 2005 she sold the company to Intuit and she retired. She has an OPS background and her husband has a strong technical background. After completion of a three year non-compete agreement with Intuit, she started another business, www.CorpNet.com. Her company is an incorporation document filing service. Nellie is passionate about simplifying the incorporation process for her clients. She explains that most business people are not aware that they don't need an attorney to file. What they really need is a knowledgable and reliable document filing service. Using her system, she states, entrepreneurs can end up saving thousands of dollars. Nellie reminds our listeners that growing a business is a huge, huge, huge commitment to watching every dollar. She recommends really engaging with your clientele. “It's not about needing a huge marketing budget and thinking that you'll bring in lots of business with lots of advertising”, she says. “Focus on the client, giving best possible service to clients.” Michael helps Nellie to step back from her business long enough to answer the question, “WHAT business am I really in?” Listen to this fascinating story of business success, and Michael’s skillful questions leading Nellie to the point of beginning to take her next giant leap to even greater success.

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