Defining Authentic Beauty - Alyson Hoag

Alyson works with celebrities, CEOs and thousands of real women helping them unearth their Authentic Beauty.  Spanning more than 25 years in the beauty industry, her career includes working with leading cosmetic giants of the likes of Aveda, Borghese, Lancome, Revlon, and Sebastian.

As an educator and trainer, Alyson has instructed hundreds of makeup artists at salons throughout the Southeast in makeup application and techniques as well as business development.

After years working within the makeup industry, Authentic Beauty was born from the idea that inner beauty, self-acceptance and learning how to express one’s Authentic Self creates outer beauty.  She opened the Authentic Beauty Makeup Salon and Hair Studio in 2008.

Alyson was named one of Atlanta’s Most Powerful and Influential Women by The Atlantan, Most Creative by Common Creativ, and Over 40 and Fabulous by Best Self Magazine. She is Laura Turner-Seydel’s personal makeup artist and her work can be seen in a bevy of Atlanta magazines such as Jezebel Magazine (winner of Best Makeup Artist 2010 and Best of What’s New 2009), and Best Self Magazine. She is also recognized as one of the best brow experts in the country and is affectionately known as the “brow guru” of Atlanta receiving the label “Best of the Best” by Allure Magazine.

Authentic Beauty joined forces with the Chelko Foundation to create Project Authentic Beauty. Project Authentic Beauty has built a curriculum for Inner Beauty, founded by licensed counselor Alison Cross, devoted to teaching women and girls to love themselves from the inside, out.  Until women make peace with the mirror, love what they see and refuse to accept the unrealistic standard of beauty that pervades our society, we will continue to perpetuate the current statistic that only 2% of all women think they are beautiful.