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I was really impressed having spoken with Mark Bachman and Elissa Beckett, Founders of a rather dynamic organization, Better The World. Our conversations revolved around all of my favorite topics ranging from pioneers spearheading Cause Marketing campaigns to the concepts of “free-raising”. Their very interactive website not only allows the user to engage with other communities interested in similar cause beliefs and actions, but also fosters collaborative partnerships with ongoing campaigns. Our show will be streaming live from 4:00pm EST and 3:00pm CST. Better The World http://www.bettertheworld.com/home