Local Businesses and Online Marketing

My guest will be Michele Waldman. Michele is the president of Max Your Media, a full-service online marketing and advertising company, which develops and implements targeted Internet marketing campaigns.  After graduating from Syracuse University with a Textile Design degree, and working as a textile designer for two years, Michele was given the opportunity to work for an Internet startup.  Subsequently, she went on to work for Citysearch selling online advertising which was pre-Google and, at the time, the main online directory for local businesses. Eventually she left the local industry and went to work for Doubleclick/Google and then Microsoft selling to major publishers technology and Rich Media. Due to the mergers and acquisitions that hit the Internet industry over the years she altered her career path and to pursue her longtime dream of building a business to satisfy the growing need of small businesses for online marketing.