Innovation in Marketing, Advertising and the Digital World

As part of the Chamber of Commerce's programming for MarketingWeekNYC, I will be joined by Joseph Perello, the managing partner at Catch New York, a marketing, technology and management consulting agency focused on growth. Catch clients include Loews Hotels, Hewlett-Packard, Quiksilver, AND 1, AARP, United Healthcare and the Partnership for A Healthier America.

Previously, Joe was appointed by Mayor Bloomberg as the first chief marketing officer of the City of New York.  He was a principal in UltraStar, a music and internet venture with David Bowie; a vice president of the New York Yankees; and a vice president at MBNA America, now Bank of America.  He has spoken about marketing at Harvard, Stanford and NYU and has written for Brandweek, the Sports Business Journal and the Daily News.  Joe serves on the boards of the Armory Foundation and Two Bridges Neighborhood Council.