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Hemisphere Marketing president Gina Valentino on the latest catalog strategies

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Gina Valentino, president of the consultancy firm Hemisphere Marketing, who is also a columnist for Multichannel Merchant and a judge for the annual MCM Awards, is here to talk about some of the things catalogers can do right now to not only get a better-looking book in front of their customers and prospects, but one that will drive sales as well.

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