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Diary of Joli' Fashion House

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Based out of Houston, Texas; Denise is the CEO/President behind the Fashion House - Diary of Joli'.Denise has developed quite an extensive repertoire of fashion experience; beginning in 2005 with owning her own clothing store and a shoe boutique in Houston. In 2009, Denise Richard constructed a future for herself in the fashion world. She envisioned producing couture, yet edgy clothing for the risk taker. This was the beginning of the Diary of Joli' Fashion House. More than an indie/emerging designer but a Fashion icon/guru...Denise pioneered a full-service Fashion House; not only featuring custom designed menswear and womenswear Prêt-a-Porter Lines, but also offering services of Image Consulting and Styling to fashion communities nationally and abroad. As a blog writer; Denise documents and details her expedition to excellence, divulging her secrets and the necessary steps she is taking to ascend into the industry. She is also a well-known radio-show host, “Giving the fashion 4-1-1” on “The Amazing Show” She exemplifies the "American Dream," and balances it all with humility and poise. Her unique fashion sense targets those who are independent, and always on the move. Geared towards the jetsetter and the socialite, her two collections, Joli' (for women) and León (for men) make it easy to transition your wardrobe from day to night. 2010 marked the beginning of promotion and production for Diary of Joli'. Denise recently showcased her designs in Dallas, Texas for a Motion’s VIP event during All-Star Weekend. Hosted by Kandi Burress and McLyte, Denise was able to emerge into the fashion forefront with this high-profile runway show, where she also spotlighted fashion tips. Diary of Joli' has much more to offer than fashion, but a way of life. She firmly believes that “fashion can be bought; …style, one must possess!”

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