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The Port City Podcast returns with United States Hockey League Director of Communications Brian Werger joining Matt Gajtka to talk about the league's media strategy. What are the USHL's future plans for marketing itself and spreading the word about its unique mission? What improvements and adjustments have been made in recent years? How does the league differentiate itself, both to potential players and their families, as well as to the paying customer? Brian, who has experience in the NHL as well as minor-league hockey, addresses those questions and more regarding the advancement of the USHL, only on muskegonlumberjacks.com and Blog Talk Radio!
It's good to talk.