Hook Your Clients Through Irresistible Content That
Makes You Look Like an Industry Celebrity
Lorna Li is the Mission Business Alchemist and Host of Entrepreneurs for a Change, a web show about evolutionary entrepreneurs who are changing the world, making and impact & designing businesses that support their dream lifestyles.
Her passion is to help purpose-driven entrepreneurs inspire a movement through compelling digital media and beautifully branded, direct-response websites that attract targeted traffic and rank in Google.
Summary of my talk:
+ Why experts need to create content or die
+ The different types of online content, and how to use them
+ The media that gets the most bang for the buck & time
+ How to avoid becoming a content slave
+ How to maximize interviews for maximum product creation
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