Branding your business is critical for success!! However, we don't always know the tricks and strategies to accomplish a winning Branding Plan. Join me with expert, Denise Lee Yohn, author of the book "What Great Brands Do- The 7 Brand Building Principles". An influential writer and brand expert, Denise enjoys challenging readers to think differently about brand-building. She is a regular contributor to the Harvard Business Review blog, Forbes, and Seeking Alpha, she writes the monthly column Brand New Perspectives to QSR Magazine, and she regularly appears on Fox Business TV as a commentator on breaking business news. With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she’s not writing or speaking, she serves as the brand director for TEDx San Diego, co-chairs the San Diego Sports Innovators Springboard committee, and sits on the board of directors for a branch of the YMCA. Don't miss this episode of the Mark Kohler Show!! Tuesday, February 24th, at 11am PST / 2 EST. You can call in and listen LIVE on the road at 646-200-4285, or listen in here from your computer.