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The Power of Loyalty Led by customer loyalty expert Roger L. Brooks, small business owners uncover the secrets to success for THE next-generation marketing and business development strategy—customer loyalty. Showing small businesses how to follow in the footsteps of customer loyalty leaders including Starbucks, Nordstrom, and Southwest, Brooks teaches small business owners how to develop their own customer loyalty strategy in 10 practical steps—allowing them to tap into the more than 1 billion customers enrolling in loyalty programs!
Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam’s Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services.
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