The Mark Kohler Show

The Perfect Customer Lifecycle

Mark J Kohler

Mark J Kohler

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Tyler Garns, director of marketing of Infusionsoft, (http://www.infusionsoft.com) joins Mark to discuss how businesses can use the perfect customer lifecycle to create powerful marketing campaigns. Tune in as Tyler teaches you how to generate, capture and convert more leads, build trust through educational content and create brand advocates using nurture marketing. Tyler Garns is a well-known small business, lead gen and online marketing expert. He has spoken to audiences across the country about email marketing, lead nurturing, and marketing and sales automation. He’s been the keynote at the Infusionsoft Email Marketing Revolution 9-City Tour. In 2010, he presented at the Inbound Marketing Summit and “12 Hours of Technology” conference presented by Smallbiztechnology.com. Tyler writes for popular media outlets, such as Small Business Trends, 1:1 Media, MarketingProfs and the Infusionsoft Blog. Tyler started at Infusionsoft as the Internet Marketing Manager and quickly became Dir. of Marketing within a few months. During that time, he took a measly budget of $5K and started turning it into leads by doing online lead gen. The company had done almost no internet marketing up until that point. He took it from around 200 leads/month up to 15,000 leads per month. In the process he also reduced lead acquisition costs drastically to less than 15% of what it was before.
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