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Marketing Technology

Edge of the Web Radio

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Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

On-Demand Episodes

Some interesting findings from BlueKai's study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While... more

We discuss Bloomerang, a system for non-profits to acquire, retain and increase fundraising with their network. Conversion in a Box - a solution that combines landing pages, the form and the response email all inclusive in a single... more

This week we discuss Fatwin, a company that offers a promotional platform that helps people drive traffic into the store AND online seamlessly. They have a Kiosk system that's integrated with their online system - more here. Meltwater Buzz -... more

Somewhere between statistician and entertainer lies Tom Webster. Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product... more

Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with four recent IPOs or acquisitions alone representing 3,100 local jobs and $4.26 billion in market value. In total, more than 30 marketing... more

Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in... more

This week we discussed the incredible growth of Mobile Applications. The number of mobile application builders has exploded in growth in recent years - offering every business the opportunity to compete in a category that has a ton... more

There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don't freak out. It's not complicated or boring, and it makes no mention of... more

We've been speaking through a ton of online video editing platforms, animation tools, production systems and even video collaboration systems lately on the Marketing Technology Blog. In this episode, we walk through some really great... more

We interview Jay Baer, best-selling author of Youtility and friend of the Marketing Technology Blog: If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for... more
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