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Marketing Technology

Marketing Technology with Douglas Karr

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Dedicated interviews with marketing leaders and a combined show with Edge of the Web Radio, sponsored by the Marketing Technology Blog. We discuss online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

On-Demand Episodes

If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at... more

Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and if you just started, I am sure that it... more

Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That was the silent... more

It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited email every few days to remind us of this. ?I visited your website and noticed that you are not listed in most of the major search engines... more

If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an... more

Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad or heard... more

Reputation Management – anyone heard of this? If you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business, and have a poor online reputation, your business... more

We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered... more

The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have... more

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out... more
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