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Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

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This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
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This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

Edge of the Web host Erin Sparks sits to discuss Evergage, a tool that dynamically changes content based on the behavior of the user. This is real-time web personalization and allows more efficient upselling of customers... not... more

Most people offer discounts and offers to acquire new customers. This is pretty silly when you think about it, how about rewarding customers that are already spending money? In fact, what about rewarding customers that share the fact... more

Some interesting findings from BlueKai's study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While... more

We discuss Bloomerang, a system for non-profits to acquire, retain and increase fundraising with their network. Conversion in a Box - a solution that combines landing pages, the form and the response email all inclusive in a single... more

This week we discuss Fatwin, a company that offers a promotional platform that helps people drive traffic into the store AND online seamlessly. They have a Kiosk system that's integrated with their online system - more here. Meltwater Buzz -... more
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