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Marketing Technology

Marketing Technology with Douglas Karr

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Dedicated interviews with marketing leaders and a combined show with Edge of the Web Radio, sponsored by the Marketing Technology Blog. We discuss online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

On-Demand Episodes

This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every... more

Edge of the Web host Erin Sparks sits to discuss Evergage, a tool that dynamically changes content based on the behavior of the user. This is real-time web personalization and allows more efficient upselling of customers... not... more

Most people offer discounts and offers to acquire new customers. This is pretty silly when you think about it, how about rewarding customers that are already spending money? In fact, what about rewarding customers that share the fact... more

Some interesting findings from BlueKai's study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While... more

We discuss Bloomerang, a system for non-profits to acquire, retain and increase fundraising with their network. Conversion in a Box - a solution that combines landing pages, the form and the response email all inclusive in a single... more

This week we discuss Fatwin, a company that offers a promotional platform that helps people drive traffic into the store AND online seamlessly. They have a Kiosk system that's integrated with their online system - more here. Meltwater Buzz -... more

Somewhere between statistician and entertainer lies Tom Webster. Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product... more

Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with four recent IPOs or acquisitions alone representing 3,100 local jobs and $4.26 billion in market value. In total, more than 30 marketing... more

Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in... more

This week we discussed the incredible growth of Mobile Applications. The number of mobile application builders has exploded in growth in recent years - offering every business the opportunity to compete in a category that has a ton... more
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