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Marketing Technology

Edge of the Web Radio


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Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

On-Demand Episodes

We interview Jay Baer, best-selling author of Youtility and friend of the Marketing Technology Blog: If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for... more

Good friend, Erin Sparks of Edge of the Web Radio, sits in for Douglas Karr this week and discusses: Unroll.me - helps you combine and manage your email newsletter subscriptions. WHYAnalytics - an analytics package that helps you... more

The creator of Grow Your Business University, Jack Klemeyer is the founder of Grow Your Business Coaching a coaching company founded to bring high impact, result focused individual and group coaching to business owners to help them... more

Twitter, like any other platform, is just another way for people to communicate with other individuals. And there are certain ill-advised Twitter practices and fails that, while they may be questionable to even pull on Twitter, are even... more

We discuss Nick Carter's book 12 Seconds using social media at work, our dislike of verified accounts in social media, customer intelligence, retargeting on Facebook, and the 200 elements that impact your search engine marketing... more

This week we discuss the challenges marketers face in determining sentiment and intent from one of the founders of Swipp. A veteran of both startups and the enterprise, Chris has a deep track record in customer advocacy, most recently... more

Among this last week's posts on the Marketing Technology Blog, we discussed equipping your business for video at length. From your DSLR camera, to microphone lavaliers, digital recorders and lighting equipment.

We discuss a device to help you look eye to eye in your videos and video conferences. Need to learn more about Google Shopping? We've posted the entire video series. Social Media Advertising is going to reach $17 billion! Wow.... more

We discuss a recent webinar with Social Media Today on strategies for buying or earning traffic on Facebook. For more information, check out the POE infographic - Paid, Owned, Earned marketing strategies. We also discuss: Image usage... more

Douglas discusses some new technologies and marketing practices. Smartfile is a file-sharing system built specifically for companies to safely share and distribute files. Swipp is a social intelligence tool for collecting and measuring feedback,... more
Show Extras