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Marketing Technology

Edge of the Web Radio

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Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

On-Demand Episodes

Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and ?Hey! Look at how cool my brand is? Facebook posts... more

There's been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren't efficiently leveraging or even understanding what A/B testing is. For instance, they mistake... more

It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a... more

So you've got a business and you're ready to push your branding efforts online. The first question you encounter is ?How do I go about with branding?? You probably think branding involves logos, color schemes, website design, brand... more

Douglas Karr was interviewed recently on WIBC after they read his article on crisis communications at the Marketing Technology Blog. Doug is the CEO of DK New Media, an Indianapolis, Indiana based agency that works with clients... more

Social Media and Children – There's certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge... more

If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your... more

How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom's... more

How do you get web visitors to come back or make a purchase? If you've been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we've been talking... more

Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you've told me you mother's maiden name. How rude! When you are pumping time and resources into designing your site,... more
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