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In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment: The Art of Changing Hearts, Minds, and Actions, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. Tune in as we discuss APE: Author, Publisher, Entrepreneur – How to Publish a Book.
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